"Each of us has a superpower to push our own brands"

METRO has declared 2025 the 'Year of Own Brand'. Everyone in the company is now called upon to activate their superpowers to further increase the sales share of METRO Chef, Aro, Sigma and Co. Want to know what it takes? Then follow me into the world of METRO's own brands in our latest episode of MORE Podcast. Together with Jens Bresler, responsible for own brand management at METRO since 2022, we will give you an understanding of our own brand strategy to achieve our sCore goals. Jens reveals how they not only help to differentiate the company, but also strengthen customer loyalty. He also gives us an exciting insight into the 'Year of Own Brand' campaign. And to wrap it up, Jens presents us with his Sound Souvenir, which activates his own extra powers. An episode like a superhero comic, full of great insights that you don't want to miss!