Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building

In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov. To read Eaons Books, go to www.eaonpritchard.com To chat with Dr. Lachezar, head to www.firebrandconsultants.com

Episode metadata supplied by the publisher feed · Published Sep 5, 2023

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Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building

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