Early MusclePharm Stories & Lessons Learned | Cory Gregory Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! Many of you might know that I worked at MusclePharm in the early 2010s. This was during a time when that sports nutrition brand had literally caught lightning in a bottle. Either you had that big obnoxiously bright lime green MP in your kitchen cabinet, or you weren’t cool…it was as simple as that. More than a decade later, I look back at my last official employer before betting on myself with J. Schall Consulting as this invaluable foundational experience that I wouldn’t chance for anything. But few know that I left MusclePharm with a bad taste in my mouth. My guest on this episode is one of those people because he was the Co-Founder of MusclePharm. While Cory Gregory and I obviously chop it up about those MusclePharm days, we also talk about his crazy origin story that started underground as a coal miner. Additionally, we talk about how Cory was ahead of the curve on a lot of content and influencer marketing strategies used today and he explains why decades of consistent hard work honing his craft has led to generating several different million-dollar revenue streams. These are just some of the interesting topics we chatted about in this episode...  Cory Gregory Instagram FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall