Earned Media for Therapists: A Smarter Way to Market Your Practice

Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow? In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without relying on paid ads or referral fatigue. They also explore the systems that support sustainable growth and how you can expand your reach without burning out. Karen Litzy is a physical therapist and entrepreneur who helps healthcare professionals grow businesses they love. She is the host of the Healthy, Wealthy & Smart Podcast and a sought-after speaker and consultant in the healthcare space. If you've been wondering how to reach more people without spinning your wheels, this episode is a must-listen. Links & Resources: → Connect with Karen Litzy: karenlitzy.com → Listen to her podcast: Healthy, Wealthy & Smart → BYPP resources for Canadian therapists: buildyourprivatepractice.ca → Want tools to grow faster? Grab the BYPP Fast Track Kit In This Episode, You'll Learn: What "earned media" is and why it's underused by therapists Why visibility matters in private practice—and how to build it How Karen built systems to scale her business sustainably The most important mindset shift for becoming a public-facing expert Simple steps to pitch yourself and get featured