Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!

Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.George K and George A talk to Sarah about:🌐 The critical balance between being thought-provoking and respectful in content creation👥 Building an audience and the importance of credibility and authenticity🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows🛍️The BKBT Merch Store is NOW OPEN!Get 25% off! Use code: RSAC25SWAGExpires May 24, 2024. $25 minimum order required.