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Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA episode artwork

EPISODE · Jun 12, 2023 · 23 MIN

Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA

from Unpacking the Digital Shelf · host Digital Shelf Institute

As new customer acquisition becomes more challenging, more brands are looking for ways to increase each consumers’ lifetime value. Earning and keeping the privilege of SMS messaging your consumers is one of those high potential relationships that can drive loyalty, repeat purchases, and premiumization. Megan Trinidad, VP, Executive Creative Director at digital design and advertising agency R/GA, joined the podcast to provide insights on the new best practices that are driving meaningful results for brands.

What this episode covers

As new customer acquisition becomes more challenging, more brands are looking for ways to increase each consumers’ lifetime value. Earning and keeping the privilege of SMS messaging your consumers is one of those high potential relationships that can drive loyalty, repeat purchases, and premiumization. Megan Trinidad, VP, Executive Creative Director at digital design and advertising agency R/GA, joined the podcast to provide insights on the new best practices that are driving meaningful results for brands.

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Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 23 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on June 12, 2023.

What is this episode about?

As new customer acquisition becomes more challenging, more brands are looking for ways to increase each consumers’ lifetime value. Earning and keeping the privilege of SMS messaging your consumers is one of those high potential relationships that...

Can I download this Unpacking the Digital Shelf episode?

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