Earth Hour
from Raise Your Game Hosted by BFM Media
Andy Ridley is the CEO and Co-Founder of Earth Hour, the global climate change campaign he initiated in one city – Sydney, Australia in 2007, which by 2010 had swept the world, reaching more than 4,600 cities, towns and municipalities, in 128 countries, with hundreds of millions of people taking part. In 2006, Andy was inspired by the idea of executing a campaign to provide everyday people and businesses with a platform to voice their concern on climate change and the environment. He initiated a think tank between Leo Burnett and Fairfax Media, forming a partnership to deliver his ‘lights out’ campaign, which would later become known as Earth Hour. Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues. The one-hour event continues to remain as the key driver of the now larger movement.
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