Earth911 Podcast: Smarter Sorting's Jacqueline Claudia Aims to Optimize Retail Recycling

Jacqueline Claudia, CEO of Smarter Sorting, joins the conversation to discuss the use of product information to expedite recycling and reduce food waste at retail stores. The company offers a tool, the Product Intelligence Platform, that retailers can use to catalog and accurately sort materials in the back of their stores. The platform also produces greater efficiency and accountability in the recycling system. Retailers working with Smarter Sorting can also inventory what they recycle and report it as part of their Environmental, Social, and Governance (ESG) disclosures. Jacqueline also explains a collaboration with Feeding America directing soon-to-expire food and waste to those in need.Successful recycling programs start with accurate sorting of materials, which results in cleaner and more efficient processing to make new feedstocks, raw materials for the next generation of products and packaging. The future of recyclables sorting requires a foundation of accurate product and packaging information to ensure things that look alike but are chemically different get sent to the correct processors. Two common examples of products that look similar but are chemically different are batteries that use different elements to store energy, and #1 plastic thermoform clamshell packages, which melt at a different temperature than #1 plastic beverage bottles, so cannot be mixed in the recycling process. Improved sorting can ensure that these similar but incompatible materials are routed to recyclers and processed instead of to landfills.