Easy Crypto's Miguel Martin: Early Crypto Marketing, Building Trust, and Hustling Smart

In this episode of CMO Weekly, we sit down with Miguel Martins, Director of Marketing Operations at Easy Crypto, New Zealand’s leading crypto exchange. From scaling teams across continents to driving 300% organic growth, Miguel has been instrumental in taking Easy Crypto from a startup with no social media presence to a global player in digital finance.Miguel shares his unconventional entry into the crypto world—over beers at a beach in Bali—and how that serendipitous moment launched his career in Web3. He dives into the challenges of marketing a product that most people didn’t understand in 2018, navigating evolving regulations, and why building trust and educating users became the cornerstone of their success.We explore:How Easy Crypto carved out 50% of the New Zealand market by surviving where others failedThe “gray zone” era of crypto marketing, when anything went—and how that changedWhy being hands-on as a leader helped Miguel scale global teams and operationsThe pros and cons of working in Web3, and advice for young marketers entering the spaceMiguel’s vision for the future—from entrepreneurship to achieving financial freedom, and why he doesn’t plan to stop hustling anytime soonPlus, we wrap up with a rapid-fire round covering worst advice, best local eats in Indonesia, and the one person Miguel would love to have dinner with.Whether you’re a marketer, founder, or crypto-curious listener, this episode delivers an unfiltered look at the hustle, strategy, and adaptability it takes to thrive in the fast-paced world of digital finance.