Easy ways to reach people who aren't on social media

Have you ever wondered about how people find out about your pet business?Do they discover you on social media, through your website, or word of mouth?While so many of us spend such a long time on social media, there are people who don’t use it at all.And they have pets that need looking after, so need to reach people to support them.In this episode I look at different ways you can reach people who might not be on social media.Plus I share examples from pet businesses who have had success in the most unusual of places.Here is a summary of the episode with the timings of the key points covered:5.12 - Internet use figures for people in the UK from Ofcom for 2019.5.45 - In the UK, nearly 45 million use Facebook, 17.75 use Twitter making it fourth top country for Twitter use and 24 million use Instagram according to Statista.7.08 - UK population is 68 million which means up a third aren't on Facebook.8.15 - How to go about finding what clients aren't on social media so you can go and find more of them.12.30 - The importance of word of mouth.16.35 - Clare Turner-Tarr from Pawsch and her personalised services and branded vehicle.17.00 - How recommendations from pet shops can help you reach more people.18.30 - How handing out flyers helped Dominic launch a six figure dog adventure business.19.05 - Advertising and being featured in local community magazines.21.20 - Google search - when you put your name into Google what do you see?23.15 - Content creation, how having lots of content around what you do will help your visibility on search engines.24.10 - Google My Business - see blog below for tips from Rosie Robinson.Examples of what's worked for different people...Heather from Pawsitive Squad, says because her work is so niche many find her via Google search.Jess Kemp, a dog walker from Hoof and Paws uses flyers and cards in pet shops and coffee shops and attends networking events.Rachel Cross, a former dog walker and founder of the Petpreneur Network, says that advertising in local magazines has been cost effective.Marie Yates from Canine Perspective says talking about her story in relevant magazines has helped as well as the Luna Pawdcast - Life Lessons from a Dog - it's awesome!Alison Price from House of Henry says vehicle graphics make an impression as do special touches like collar tags.Kirsty Skeates says applying for awards which leads to press coverage has put her Fit4Dogs hydrotherapy centre in Hull on the map.Links mentioned in this episode:Blog post on Sue McCabe on helping me train PatchDominic Hodgson how flyers helped build a six figure businessWhat happens in a pet business blogging session?Getting your pet business to rank on Google with Rosie RobinsonWhy your Google My Business Page isn't working with Rosie Robinson from Wuf Design