Easyfairs talk B2C expansion via pop culture events

This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.   Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces.   During the podcast, Nil explains what led to the acquisition of their first Comic Con style event, and why their ownership of venues in Europe was a major factor in the decision to expand its pop culture portfolio.