Eating Crow Episode 21: Jake Sorofman

Jake Sorofman is quite literally, literate.He has multiple degrees in English, Literature, Marketing and Political Science - just to name a few.What's intriguing is how Jake applies his learnings to his craft - as a marketer and customer advocate.Jake understands that marketing is as much of an art as it is a science, perfect for someone who is so naturally curious.We dive into applying sound practices for product research, onboarding, growing and retaining clients.Key Takeaways for Leaders and Entrepreneurs:Marketing is about pattern matchingGenius doesn't scaleNarrative non-fiction is a must - to learn the art of storytelling and Erik Larson is one of our favorite authorsJake's Eating Crow Moments:Don't innovate in a vacuumFall in love with the problem, not the productMarket timing can help, or hurtYou can find Jake here:LinkedIn: https://www.linkedin.com/in/jakesorofmanTwitter: https://twitter.com/jakesorofmanSupport this show http://supporter.acast.com/eating-crow. Hosted on Acast. See acast.com/privacy for more information.