Eating your own dog food and marketing your agency (featuring Aaron Strout)

Is your agency doing a good job of marketing itself? If you're like most agencies, the chances are that you aren't taking enough of the advice you give your own clients. On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business -- including recruiting, M&A, and more. Topics covered include: The intersection of agencies and consulting firms, and how each is getting into the other's arena The role of a CMO in an agency How the W2O marketing team functions The impact of thought leadership in the agency space Using events as an agency marketing tool The software and services that provide structure to W2O's marketing Leveraging internal expertise effectively How W2O measures marketing success for itself