EBay and Argos Partnership: Proof of the Power of Multichannel Retailing

EBay has partnered with UK store and catalogue chain Argos for a “click-and-collect” trial allowing selected purchases from eBay to be picked up from 150 different Argos stores. Antonia Branston, Senior Retailing Analyst at Euromonitor, states this trial recognizes that in today’s multichannel retailing environment, no player can be purely in-store or online. Branston also considers other retailers who should expand their operations to multichannel environments.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.