eBay Resellers to 14M Pairs of Underwear: Shinesty’s Co-Founders

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

How did two guys flipping “junk” build a brand that’s sold 14M pairs of underwear? Jens Nicolaysen and Chris White (Co-Founders, Shinesty) join Matt Bertulli (CEO, Pela & Lomi) and Katy Mimiari (CEO, Caden Lane) to unpack how their eBay account grew into Shinesty. The secret isn’t strategy. It’s personality. They trace the jump from estate sales to beloved online retailer. One midnight email changed everything overnight. Fart blocking underwear and deviled egg prints became fan favorites. It’s proof that irreverent marketing keeps ecommerce customers opening every message. Shiphero https://9ops.co/shiphero-titans Shoplift ⁠https://shoplift.ai/operators⁠ SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators Richpanel ⁠https://9ops.co/richpanel⁠ AppLovin https://www.9operators.com/paid-growth https://applovin.com/9operators

Episode metadata supplied by the publisher feed · Published Aug 27, 2026

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eBay Resellers to 14M Pairs of Underwear: Shinesty’s Co-Founders

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