EBB 129 - COVID-19 and your Childbirth Education Business with Natalie Eckdahl

Over the past 3 years, I have traveled and spoken with hundreds of childbirth educators from across the U.S. and Canada. At every conference I attended, one theme was repeated over and over--- educators told me that the field of childbirth education was in the midst of a huge crisis. Most childbirth educators said their registrations were declining, and that many first-time parents weren't taking childbirth education classes anymore (even though education is really important!)  Then, the pandemic hit. Classes were either cancelled or converted to 100% online.  I decided to reach out to someone I admire-- Natalie Eckdahl, MBA-- to see if we could get any advice about how independent childbirth educators can survive and thrive in the midst of all these upheavals.Natalie Eckdahl is the founder of BizChix, Inc, and its community, podcast, programs and events, and she's author of R.E.S.E.T. Your Mindset: Silence Your Inner Mean Girl. She's been recognized as one of the top women in business to listen to, and she has also been featured in Inc., Fast Company, Huffington Post, and Entrepreneur. Today, Natalie joins me on the EBB Podcast! We start by discussing Natalie's three unique birth stories (in a hospital, at home, and at a birth center), and her personal experience with childbirth education. Then we dive into crucial business advice for independent childbirth educators who are trying to figure out how to navigate business during and after the COVID-19 pandemic.