Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices. Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.  Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses. Topics discussed in this episode: What is Product Environmental Footprint (PEF) and why does it matter. How do eco-labels boost conversions and sales. Why is lifecycle assessment key for sustainability. How can brands automate sustainability data tracking. Which industries benefit most from eco-labels. How does publishing eco-scores impact traffic. Why do natural fibers have a high environmental cost. How can brands integrate eco-scores into Shopify. What regulations are shaping sustainability in the EU. How should brands start their sustainability journey. Links & Resources Website: https://peftrust.com LinkedIn: https://www.linkedin.com/in/laurent-bocahut/ LinkedIn: https://www.linkedin.com/company/peftrust/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdf5ww3y ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/