Ecom Exec: Marketing Attribution Is a Waste

Andrew Faris is the former CEO of 4x400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent nine years on that platform."The best ad managers are writers," he told me. And "there's no reason a brand under $50 million in revenue needs an attribution tool."Faris first appeared on this podcast in early 2022. In our recent discussion, he addressed the joys of solo freelancing, working with entrepreneurs, and, yes, how to run high-performing Meta ads.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6p2QFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com