Ecom Owners: Get comfortable being uncomfortable!

You can't build a business if you don't master this. The road is full of obstacles but we can learn to enjoy it To be honest with you - I have never been great at this. I have been a "comfort zone seeker" most of my life. But finally i learned to embrace the unknown. Even if uncomfortable at first, I know that i will end up regretting not trying a new path. I find it useful to pause whenever i need to make a decision and ask myself " Am I saying no to this because it is uncomfortable?" Often i find the answer is yes, and thats when I know i need to embrace it and just see what happens. Tell me if you have ever felt something similar? How did you overcome it?