eComm Tree-Change: The I Heart Wall Art Story | #144

In this episode of Add To Cart, we are joined by Edwina Cameron, Co-founder of I Heart Wall Art.  Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business...as you do.  With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, canvases and framed artworks, some of which Edwina creates herself.  They now employ two staff and are just about to open a showroom office space in the town of Maleny.Links from the episode:Shopify Plus and Strandbags (sponsored)Signet and Paperlust (sponsored)Questions answered:Coming from a corporate comms world, how did you upskill yourself in eCommerce? What is your secret to getting SEO right?How should someone go about finding the perfect art for their home? Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community