EPISODE · Oct 2, 2023 · 27 MIN
Ecommerce Advertising Made Easy With AI | #237 Mati Ram
from Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast · host Claus Lauter
In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.On the Show Today, You’ll Learn:How recent changes, like the decline of third-party cookies, affect e-commerce advertising. The role of customer segments in connecting first-party data with AI-driven advertising. How AI aids in creating campaigns, from ad copy to creative content. Three stages of AI-driven advertising and their collaborative optimization. What is AI's role in budget optimization and bid management.What Preparations are needed before implementing AI in advertising. How AI boosts advertising efficiency in the dynamic world of digital commerce.Links & ResourcesWebsite: https://adscale.com/Shopify App Store: https://apps.shopify.com/adscaleLinkedIn: https://www.linkedin.com/in/mati-ram-0930517/X/Twitter: https://twitter.com/adscaleGet access to more free resources by visiting the podcast episode page atbit.ly/3ZCR1s6Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email [email protected] & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
What this episode covers
In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com. On the Show Today, You’ll Learn: How recent changes, like the decline of third-party cookies, affect e-commerce advertising. The role of customer segments in connecting first-party data with AI-driven advertising. How AI aids in creating campaigns, fr...
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Ecommerce Advertising Made Easy With AI | #237 Mati Ram
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