EPISODE · Mar 13, 2026 · 33 MIN
eCommerce Conversations | How Vessi Sells Waterproof Shoes
from eCommerce Conversations · host CommerceTracks
Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more....
What this episode covers
Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more....
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eCommerce Conversations | How Vessi Sells Waterproof Shoes
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