eCommerce Conversations | Surviving D2C’s Boom and Bust episode artwork

EPISODE · Apr 24, 2026 · 37 MIN

eCommerce Conversations | Surviving D2C’s Boom and Bust

from eCommerce Conversations · host CommerceTracks

Chris Wichert is an investment banker turned direct-to-consumer entrepreneur. His luxury shoe brand, Koio, launched in 2015 and quickly scaled. Then the pandemic hit. By late 2022, he says, the D2C hype and funding had collapsed. He slashed costs, stabilized cash flow, and successfully exited the company. In this episode, he shares his story of...

Chris Wichert is an investment banker turned direct-to-consumer entrepreneur. His luxury shoe brand, Koio, launched in 2015 and quickly scaled. Then the pandemic hit. By late 2022, he says, the D2C hype and funding had collapsed. He slashed costs, stabilized cash flow, and successfully exited the company. In this episode, he shares his story of...

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eCommerce Conversations | Surviving D2C’s Boom and Bust

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How long is this episode of eCommerce Conversations?

This episode is 37 minutes long.

When was this eCommerce Conversations episode published?

This episode was published on April 24, 2026.

What is this episode about?

Chris Wichert is an investment banker turned direct-to-consumer entrepreneur. His luxury shoe brand, Koio, launched in 2015 and quickly scaled. Then the pandemic hit. By late 2022, he says, the D2C hype and funding had collapsed. He slashed costs,...

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