Ecommerce Evolution & AI: Insights from Siva Balakrishnan, Founder & CEO of Vserve

from The Brand Called You · host The Brand Called You

Unlock the insider secrets of ecommerce transformation with Siva Balakrishnan, Founder & CEO of Vserve, in this high-impact episode of The Brand Called You! Hosted by Ashutosh Garg, this conversation takes you inside the world of tech-enabled outsourcing, ecommerce evolution, omnichannel strategies, and the powerful influence of AI and automation on global retail.Siva shares his remarkable journey from engineering in Coimbatore to becoming a pioneer in US ecommerce outsourcing. Get firsthand insights into:The pivotal moments and early challenges in building VserveWinning trust from the first major US clientDramatic shifts in US ecommerce, SaaSification, and the omnichannel revolutionThe rise of quick commerce, drones, and AI tools shaping the next era of ecommercePractical advice for scaling brands from 7 to 8 figuresThe future of agentic shopping and the challenges of product discovery in an AI-driven world

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This episode is 24 minutes long.

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This episode was published on May 26, 2025.

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