Ecommerce for CEO’s

In this week’s episode of The Retail Tea Break podcast, I’m joined by a guest who is a global eCommerce and digital transformation leader. Dean McElwee is the author of ‘eCommerce for CEOs’.From omnichannel to marketplaces, B2B eCommerce, and Direct to Consumer, Dean has had a varied career covering local, regional and global roles across both emerging and developed markets. Before joining The Stanley Black & Decker Company, Dean held roles at The Kellogg Company, The Coca-Cola Company, Mastercard Advisors and Nestle. All this experience gives him a unique perspective of the eCommerce landscape across the world, how it is evolving and what to do about it. This is a fascinating conversation, full of golden nuggets and thought provoking ideas. So grab your cup of tea, sit back and listen in!Topics: Writing the new book ‘Ecommerce for CEO’s- what every CEO and C-Suite leader should know about ecommerce’The seismic shift in consumer buying behaviourEcommerce isn’t the magic solution to grow a brand or drive sales…    The explosion of D2C brandsMeasuring ecommerce performanceWhat’s next in the world of ecommerce?To purchase the book visit: https://amzn.eu/d/0UNYATNTranscription and show notes available at: https://theretailadvisor.ie/