Ecommerce Growth, Freight Trucks Missing, & Customers Stay Home | Beige Book Highlights Sept. 2, 2020

How is the American economy doing? According to the Federal Reserve September 2, 2020 Beige Book, the outlook remains uncertain and volatile, but what about specifically for the CPG industry?   You might be asking yourself WTF is the Beige Book and why should I care about what it says about the economy?    The Beige Book is a Federal Reserve System publication about current economic conditions across all 12 Federal Reserve Districts. It characterizes regional economic conditions and prospects based on a variety of mostly qualitative information, gathered directly from District sources.   Why you should care is that the qualitative nature of the Beige Book creates an opportunity to characterize dynamics and identify emerging trends in the economy that may not be readily apparent in the available macroeconomic data.  Because of that, the Beige Book can potentially help you with regional insights that can be applied to create advantages in your business. To save you time from reading the whole document, I thought it would be valuable if I started a video series where I take five highlights relating to the CPG industry that I found most insightful from the Beige Book, that's released every 45 days, and share it with you guys…along with some additional commentary on how it could potentially impact you.