Ecommerce Growth Holds; AI Search and Cheap Media Move the Bottleneck to Conversion

Retail sales remain resilient, but slower consumer spending is reshaping ecommerce growth across markets, devices, and fulfillment models. At the same time, ChatGPT links out far more often for travel and retail questions than for many other categories, Meta advertising costs have fallen to a five-year low, and TikTok is returning to growth in Canada. The opportunity is real, but the operating challenge has changed: brands need to convert cheaper reach and AI-assisted discovery without weakening trust, data quality, or cross-border customer experience.

Episode metadata supplied by the publisher feed · Published Jul 28, 2026

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Ecommerce growth remains resilient as AI search and cheaper media shift the bottleneck to conversion. See what commerce teams should prioritize.

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Ecommerce Growth Holds; AI Search and Cheap Media Move the Bottleneck to Conversion

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