Ecommerce Growth Reaccelerates; Platforms Take More Control of the Funnel

US ecommerce grew 12.2% in Q2 as Meta removes placement controls and Google expands AI Max testing. This issue explains how operators can separate market tailwinds from incremental growth while preserving brand trust, measurement, creative fit and human judgment.

Episode metadata supplied by the publisher feed · Published Aug 24, 2026

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US ecommerce grew 12.2% in Q2 as Meta and Google automate more of the funnel. Learn how to protect measurement, creative control and brand trust.

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Ecommerce Growth Reaccelerates; Platforms Take More Control of the Funnel

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