Ecommerce News Podcast #52. Fede Iglesias, CMO de PC Componentes

El ecommerce murciano PcComponentes se ha convertido ya en todo un referente en el sector del comercio electrónico en España. Un modelo a seguir que es capaz de jugar en la misma "liga" que gigantes y multinacionales. Hablamos en exclusiva con Fede Iglesias, su CMO, para hablar de la campaña del Black Friday que acabó hace unos días y en la que facturaron más de 80 millones de euros, saber cómo se presenta la de Navidad, y cómo ha les ha ido este año, claramente marcado por el COVID-19.

Episode metadata supplied by the publisher feed · Published Dec 14, 2020

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