Ecommerce News Podcast #54. Logistics Case Study: SEUR & Lidl

Estrenamos temporada, la 3ª de los Podcast de Ecommerce News y lo hacemos con un caso de éxito del mundo de la logística. LIDL y SEUR realizaron un estudio para conocer la influencia de la información sobre el envío en la conversión de ventas. Para ello, tras incluir información detallada sobre el día de envío, las devoluciones y el operador logístico encargado del transporte, se consiguió un 3,69% más de conversión y un 1,6% más de visitas a la cesta de la compra. Hablamos con Karen Thouret, Head of Digital, Customer Experience & eCommerce de SEUR y Alex Fau Head of Ecommerce de Lidl.

Episode metadata supplied by the publisher feed · Published Jan 7, 2021

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