Ecommerce Owner On Benefits Of Niche Selling

from Ecommerce Conversations · host Practical Ecommerce

JohnMontagueMany ecommerce merchants occupy niches within a broader industry. Spotlight Retail is one of those merchants, but, in Spotlight’s case, it occupies 20 separate niches (and 20 separate ecommerce sites) around one ecommerce platform. The entrepreneur behind Spotlight Retail is John Montague, the company’s owner and day-to-day manager. He discusses niche retailing with Practical Ecommerce’s Kerry Murdock.

Episode metadata supplied by the publisher feed · Published May 22, 2014

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Ecommerce Owner On Benefits Of Niche Selling

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