Ecommerce per PMI: le 10 domande che devi porti prima di aprire e gestire il tuo canale online

from Smau Academy · host Enrico Tovaglieri

Hai un prodotto o un servizio che funziona offline e vuoi venderlo online. Oppure vuoi creare un nuovo brand da zero e lanciarlo sul mercato. In questo incontro vedremo insieme le 10 domande che un imprenditore deve porsi per creare una vera e propria nuova business unit online. Partiremo da un concetto super concreto: l’ecommerce non è per tutti. O meglio, non vi venderemo il sogno che basta aprire un canale online, avere un buon prodotto e per magia...BOOM: il fatturato raddoppierà. Hai fatto un Business Plan per il tuo ecommerce? Il tuo prodotto ha mercato online? Hai un target definito? Che investimenti occorrono per partire? Hai un Brand forte e un posizionamento che ti farà emergere dalla concorrenza? Il tuo sito ha una UX/UI studiata per il tua target? Hai valutato la logistica e i costi di spedizione? Quanto devi investire in Marketing? Su quali canali online? Conosci la normativa legata all’ecommerce? Seguite questo speech per rispondere a queste domande e per spiare il dietro le quinte del metodo di gestione dell’ecommerce Glint.

Episode metadata supplied by the publisher feed · Published May 9, 2022

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Ecommerce per PMI: le 10 domande che devi porti prima di aprire e gestire il tuo canale online

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