Ecommerce Personalisation 2025: Shopify & AI Hacks That Don’t Feel Creepy

Sick of emails that say “Hi [First Name]” and call it personalisation?Tom Gatenby (Squash Pixel) shows how to turn the data you already hold into loyalty-boosting experiences that feel human, not stalkerish.Timestamps00:00 Welcome & Sponsor shout-outs02:10 The classic personalisation fail and why it annoys customers09:30 Using purchase history to trigger smarter follow-ups16:45 Free or cheap tools any Shopify store can use today24:10 Letting AI crunch your reviews to find killer copy31:20 VIP perks that beat point-chasing loyalty schemes38:55 Stop calling people “bronze customers” – reward them silently46:00 The Chewy example – a bouquet, a refund, a customer for life56:30 Quick-fire Q&A: best and worst real-world examples59:40 Where to find Tom & Squash Pixel1:00:35 Wrap-up and next stepsTop TakeawaysFirst-name merge tags ≠ personalisation. Add context or skip it.Segment by behaviour, not guesswork. “Bought twice in 90 days” is gold.AI is your data intern: feed it reviews, harvest language customers use.Early access and free shipping tiers build loyalty with zero point math.Little gestures (like Chewy’s sympathy flowers) turn buyers into fans.GuestTom Gatenby – Founder & Technical Lead, Squash Pixel (Shopify experts since 2009)Links & ResourcesSquash Pixel: https://squashpixel.co.ukEcom Collab Club community: https://ecomcollabclub.com/communityOmniSend (30 % off with code ECC-30): https://omnisend.com/ECCAirwallex: https://airwallex.com