Ecommerce Strategy Tips

In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand if this has created winners and losers? What are the types of issues that retailers typically need to address in their ecommerce strategy? What are the skill-sets required to really manage e-commerce - Vinny points to Shopify as being innovative in this respect, and we discuss how to maximise the online customer experience to mirror the retail one. In part two of the podcast, Damian O'Reilly from School of Retail and Services Management, TU Dublin,  reflects on the role that AR and VR technologies will play in retail. Presenter: Alex Gibson Producer: Kamila Lewandowska