Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives Work Best (#324)

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com. Topics discussed in this episode: How to get started with a loyalty program: Begin with small, simple rewards and gradually expand based on performance.Why loyalty programs are more than just giving points: They're about building ongoing connections and customer communities.Why personalization is crucial in loyalty programs: It allows for tailored experiences and more relevant communications.How to determine the right frequency for loyalty program communications: Base it on your product's purchase cycle and customer lifecycle.Why loyalty programs should be actively managed: Set-and-forget approaches often fail to deliver value.How to align loyalty rewards with brand values: Offering donations or sustainability-focused rewards can strengthen emotional connections.Links & Resources Website: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakShopify App Store: https://apps.shopify.com/loyaltylionLinkedIn: https://www.linkedin.com/company/loyaltylion/X/Twitter: https://twitter.com/loyaltylionhqGet access to more free resources by visiting the show notes att.ly/1zTeKI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/