Economia da atenção - PUC Play PUC Minas

What this episode covers

Economia da atenção: todo mundo é uma marca e precisa ter uma presença on-line para ser um profissional bem sucedido? Como o paradigma de que a atenção dos consumidores é um recurso limitado, especialmente em um ambiente saturado de informações como a internet, influencia as ações das empresas que agora precisam competir em uma arena virtual cada vez mais disputada? Essas e outras questões são respondidas pelo professor Rodrigo Cassimiro, doutor em Administração e coordenador do Curso de Tecnologia em Marketing da PUC Minas.O PUC Play é o videocast quinzenal da Secretaria de Comunicação da PUC Minas e vai ao ar, também em áudio, às quintas-feiras nas principais plataformas. Ele é produzido em parceria com a produtora E-motion Audiovisual, responsável pela gravação, sonorização e edição.Material mencionado neste episódio:· Revista Vox – Everyone’s a sellout now (eminglês): https://bit.ly/3YMn610 · The Brand Called You (A Marca Chamada Você, em tradução livre), artigo de Tom Peters: https://bit.ly/3YQFQfK · Graduação em Gestão de Marketing da PUC Minas: https://bit.ly/4jU3rWL Acompanhe a PUC Minas nas redes sociais: www.linktree.com/pucminas

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Frequently Asked Questions

How long is this episode of PUC Play PUC Minas?

This episode is 27 minutes long.

When was this PUC Play PUC Minas episode published?

This episode was published on June 11, 2026.

What is this episode about?

Economia da atenção: todo mundo é uma marca e precisa ter uma presença on-line para ser um profissional bem sucedido? Como o paradigma de que a atenção dos consumidores é um recurso limitado, especialmente em um ambiente saturado de informações como...

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