Economy to Elite. The Business of Airline Loyalty - feat. Mark Ross-Smith (StatusMatch)

This episode features Mark Ross-Smith, the CEO of Loyalty Status Co - StatusMatch. We discussed the nitty-gritty of the airline loyalty and status matching industry. * How did he get to lead Malaysia Airlines’ Enrich FFP? * The story behind starting Status Match * The status of Indian airline loyalty market * How has loyalty and status matching evolved into a multi-billion dollar ancillary revenue industry for airlines? * Global insights and trends in the industry that Indian carriers can adopt * Size of Indian business, which airline is seeing maximum traction? * How come StatusMatch hasn’t onboarded Air India Maharaja Club yet? * Most successful airline partner? * How can airlines increase their ancillary revenue? * If a large number of flyers get status easily, what would that mean for the airline and industry? Mark - ⁠@drdoot Vishal Mehra - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠