Ecotourism: Sustainability Meets Pent-Up Demand for Travel

For consumers who have spent the last few years yearning for travel, it's an exciting time. Borders are open, the threat of lock downs seems to have passed, restrictions have lifted, and there are excellent travel deals to be had. But at what cost to the planet? Many travelers are seeking ways for their "revenge travel" to have less of a negative impact on the planet. How will the travel industry meet the demand for sustainable options? What should businesses be doing now to meet the demands of consumers and regulators? What brands are innovating in Ecotourism? In this episode, Caroline Bremner speaks with us ahead of her appearance at the World Travel Market, where she will be publishing her latest travel innovation report. Learn all about the latest trends in Ecotourism and what brands can do to stay relevant in an industry where sustainability is increasingly vital.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in