Ed Ellerington, Founder & CEO of Packaged Living: Don’t Follow The Script

Welcome back to Reinventing Real Estate. In this episode, hosts Jenna and Jamie Harris sit down with Ed Ellerington, Founder & CEO of Packaged Living, to challenge one of the industry’s biggest assumptions: that success in real estate has to follow a linear path.Ed shares why he's sceptical of the default school → university → work conveyor belt, what he learned by taking on responsibility early, and how the right sponsors can unlock entrepreneurial talent faster than any qualification. He also breaks down what “intrapreneurship” really looks like and why tough markets are the ultimate training ground.We dig into Packaged Living’s platform strategy: building track record through development, scaling into investment management and moving into operations - the hardest part to get right and the one that tests whether you’ve truly built a durable product.If you’re investing, developing, or building a career in Living real estate, this episode is a playbook for staying creative, resilient and decisive through cycles.Topics covered:- Starting a business at 15 and scaling through grit and timing- Sponsors, mentors and why they change outcomes- Rethinking university: apprenticeships, school-leaver routes and non-linear careers- Intrapreneurship: driving change inside a corporate- Why challenging markets produce better operators- Packaged Living’s growth strategy- How to build partnerships that last through cyclesStay up to date: 👉 Subscribe now to stay updated on upcoming episodes!👉 For more insights, follow us on LinkedIn and Instagram.• LinkedIn: https://www.linkedin.com/company/harrisassociates• Instagram: https://www.instagram.com/harrisassociates/👉 Listen on Apple Podcasts or watch on Spotify.• Apple: https://podcasts.apple.com/gb/podcast/reinventing-real-estate/id1707988579• YouTube: https://youtu.be/TIFzl0qzHsM----This episode was pre-recorded in December 2025. Consequently, certain discussions regarding market conditions and interest rates may no longer reflect current circumstances. We appreciate your understanding.