Ed Kless: Clients Don’t Want Outputs. They Want Outcomes!

Too busy? Raise your prices.The DisruptorsWith Liz Farr for CPA TrendlinesWhat do clients – or, as Ed Kless prefers, customers – want from their accountants? It’s not the tax return or the financial statement but the outcome for the customer, which is most often peace of mind.To remain relevant in disruptions like online tax preparation and automated bookkeeping tech firms like Pilot, accountants need to think about other ancillary services they can provide above and beyond those basic services.More here: https://cpatrendlines.com/2022/11/13/ed-kless-clients-dont-want-outputs-they-want-outcomes/