Ed Rosenthal and Greg Baughman: You're Still Growing Cannabis Wrong

A customer walks into the dispensary and asks the budtender for a flower recommendation. They end up with a degraded version of the once high-end flower that graced your cultivation floor. They do not know it. Your brand took the blame. Ed Rosenthal, the most referenced name in cannabis cultivation history, says the cannabis supply chain has a freshness problem that starts in the dry room and compounds at every handoff. The smell of your drying room that everyone loves walking into? Those are your terpenes leaving the building. This week we sit down with Ed Rosenthal and Greg Baughman to discuss: How Canada already solved this Why most are still cultivating wrong Freeze drying vs. traditional drying Chapters 00:00 The Freshness Debate: Cannabis vs. Produce 03:01 Consumer Awareness and Dispensary Practices 05:55 Post-Harvest Processing: Ensuring Quality and Consistency 08:59 Innovations in Freeze-Drying Cannabis 11:48 The Science Behind Freeze-Drying: A Deeper Dive 14:52 Testing and Refining the Freeze-Drying Process 17:54 The Future of Cannabis Processing: Quality and Efficiency 28:28 Post-Harvest Efficiency and Cost Reduction 30:26 Cultivation Methods and Labor Costs 35:09 Crisis Management and Industry Change 39:22 Market Maturity and Operational Efficiencies 43:00 Future of Cannabis Cultivation 47:04 Innovations in Drying and Curing Processes 52:46 Consumer Perception and Quality Assurance Guest Links: http://cryocure.com/ https://www.linkedin.com/in/greg-baughman-2869b4218/ https://www.linkedin.com/in/edrosenthal-/ https://www.linkedin.com/company/cryocurecannabis/ Our Links: Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared  global podcast The Dime is a top 10 Cannabis Podcast  The Dime has a New Website. Shhhh its not finished. 🎥 YouTube:  The Dime 📸 Instagram:  The Dime https://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.