Eddie From Lobo - Part 01 - The Evolution of Pre-Rolls

Welcome to another exciting episode of the Cannabiz Conversations Podcast! In Season 3, host Sean Welsh sits down with Eddie from Lobo, a pre-roll company that has been making waves in the cannabis industry.Join us as Eddie shares his origin story, detailing how his love for music and cannabis began at the age of 16 during a Rage Against the Machine concert. He reflects on his journey from a creative professional in advertising to becoming a key player in the cannabis space, starting with his work at Puffco and eventually launching Lobo.In this episode, we dive into the evolution of the cannabis market, the challenges of building a nationwide brand, and the importance of adding value in a rapidly changing industry. Eddie also discusses the unique experiences of different states, the impact of legalization, and the exciting developments in cannabis accessories through Lobo Labs.Whether you're a cannabis enthusiast or just curious about the industry, this episode is packed with insights and stories that you won't want to miss!Topics Covered:Eddie's early experiences with cannabis and musicThe transition from advertising to the cannabis industryBuilding a brand in a complex marketThe evolution of cannabis laws and consumer experiencesInnovations in cannabis accessoriesSpecial Thanks to Fat Nugs Magazine for their support in promoting cannabis culture and helping businesses connect with their audience.Subscribe and share this episode with someone who loves the CannaBiz!