Eden Yates - Cling Systems

What if we could give batteries a second life? In this episode, we embark on a fascinating exploration of what happens to batteries after their initial use. Eden Yates explains how Cling's marketplace model works and the use cases for them. We also unravel the unexpected connection between Taylor Swift and Cling's business model. Moreover, we discuss Sweden's role as Europe's battery powerhouse. And if you're navigating the challenging journey of finding the right connection to your potential target audience, Eden has some practical tips to share.