Edgy Advertising gets Your Brand Noticed

Do your ads fall flat or look like every other ad out there? Shannon Peel talks with Saul Colt about how his agency, the idea integration, uses humour, satire, and the odd offensive word to get his clients noticed in the marketplace. Shock advertising is meant to get people to take notice by being different and eliciting an emotional reaction to start a conversation within the market and with the brand. If you want your ads to stand out and to get more out of your advertising dollars, this episode is for you.