Edithann Ramey, CMO of Ruby Tuesday: How She Brings Legacy Brands Back Into Focus

In this episode of CMO Journeys, Christian Banach speaks with Edithann Ramey, Chief Marketing Officer of Ruby Tuesday, about leading a legacy restaurant brand through a new chapter of relevance and growth. Drawing on experience across restaurants, entertainment, and consumer marketing, she shares how she approaches traffic, value, loyalty, and brand positioning in a category under real pressure.What the Conversation Covers• How Edithann’s career evolved from public relations into senior marketing leadership across brands, including Pizza Hut, Chili’s, Topgolf, Six Flags, and Ruby Tuesday• What she had to unlearn as she moved from messaging and communications into roles accountable for traffic, sales, and business outcomes• How she is helping Ruby Tuesday reconnect with consumers by leaning into brand familiarity, core menu strengths, and a more focused value proposition• Why loyalty and CRM need to do more than drive discounts, and how she is thinking about using customer data in a more effective and profitable way• What makes agency relationships work, including responsiveness, specialization, collaboration, and the ability to manage transitions smoothlyGuest BioEdithann Ramey is Chief Marketing Officer of Ruby Tuesday. She leads the brand’s marketing efforts across positioning, value strategy, loyalty, and consumer engagement, bringing experience from restaurant, entertainment, and consumer-facing businesses. Earlier in her career, she worked agency side and in public relations, experiences that continue to shape how she leads teams and works with external partners.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.