EPISODE · Jun 9, 2025 · 30 MIN

Educating LLMs & Optimizing Content for AI Search

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools that force website visits, and training AI agents to handle technical SEO tasks while humans focus on strategy and communication. Show NotesConnect With: Dale Bertrand: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Adapt your SEO strategy for AI-driven search by educating LLMs with Dale Bertrand from Fire&Spark.

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Educating LLMs & Optimizing Content for AI Search

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This episode is 30 minutes long.

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This episode was published on June 9, 2025.

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