EPISODE · May 7, 2020 · 26 MIN
Educating Millennial Buyers With David Caron
from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond features and benefits, they need third-party validation to support recommendations. How can you serve up this content effectively?
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