Educating Millennial Buyers With David Caron

from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond features and benefits, they need third-party validation to support recommendations. How can you serve up this content effectively?

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This episode is 26 minutes long.

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This episode was published on May 7, 2020.

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