Education Before Revenue: Building Better Technology Partnerships

Everyone wants partners who can generate revenue.But what if the real key to successful partnerships is slowing down first?In this episode of The Channel Buzz, Amiee Keenan sits down with Ronnie Kher, a partnership leader whose experience spans blockchain, AI, fintech, and insurance, to explore what it really takes to build partnerships in emerging technology markets.Rather than rushing to recruit partners and expecting immediate results, Ronnie shares why successful ecosystems are built through education, enablement, and alignment.Together they discuss:• Why partnership strategy should follow your sales strategy—not the other way around• The biggest mistake emerging technology companies make when onboarding partners• How education builds confidence, trust, and long-term success• Why proving success with a few strategic partners is more effective than recruiting dozens• How industry expertise and strong alliances accelerate adoptionWhether you're leading partnerships, building an ecosystem, or launching new technology, this conversation offers practical lessons that apply far beyond AI and blockchain.🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠Download The CVCC Checklist.