Edward Nevraumont - Programmatic Advertising for Boutique Service Businesses

Speaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business.Edward's Bio:As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018.During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service on the planet.While Vice President at Expedia, Edward created the VIP Hotel program which is now at 4000+ hotels and generating a 22% lift in stays for Expedia’s elite customers. He also created Expedia Rewards (a points-based loyalty program), and Expedia’s first landing pages testing team (which now runs 2000+ tests/year).Prior to his executive positions, Edward worked as a consultant for McKinsey & Company and in account management for Procter & Gamble. A Wharton MBA graduate, Edward honed his global perspectives by working and living on four continents, including a year in Africa.Related Links:Edward's bookEdward's siteEdward's mailing list ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.