EEC 395: How Caring is the only Way to Market Successfully, with Reid Holmes

Reid Holmes has spent his career in some of America's biggest and best ad agencies, first as a copywriter, but rose quickly to creative director and then EVP Executive Creative Director. Reid is now a speaker, consultant, and author. What do brands need to do today to get noticed? How do I get better results without raising my marketing budget? What is the "Brand Appreciation Pyramid?" How can I find my Unique Appreciatable Solution? How can CMOs best help CEOs to create success? Reid Holmes Reid Holmes has spent his career in some of America's biggest and best ad agencies, first as a copywriter, but rose quickly to creative director and then EVP Executive Creative Director. Reid is now a speaker, consultant, and author. In his career, Reid has helped change the trajectory for brands like H&R Block, The Mayo Clinic, Burger King, Toro, Domino's Pizza, and many others. As his kids reached high school age, Reid realized he could leave a more meaningful legacy. After 30+ years in advertising, Reid found the best marketing seeks to earn appreciation for what it says, does, or solves. Reid believes it's not only time for marketing, advertising, and PR to rise up and do more good for the world, but it's in a brand's best interest if it wants to get noticed, build meaning, and grow. Reid Holmes lives in the Twin Cities with his wife of 26 years, Katy. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.